Webmasters build websites for visitors and no website is successful without relevant and targeted stream of visitors. Online advertising is on of the most effective means to gain targeted traffic to your website. There are various types of advertising on the web and among them, one of the most popular means is PPC (pay-per-click) advertising based on keywords you choose.

Today I came across CrawlingTheNet.com - a search engine cum directory portal that offers various resources to visitors to find the sites that matches their needs. It offers webmasters to advertise and market their sites based on the keywords they choose. After signing up, they can login and create PPC campaigns and set bids for their keywords. The PPC advertisement is displayed beside normal web search results when a visitor searches using the keyword define by the advertiser. They also offer banner and text advertising options as well.

Overall, the website/search engine looks intuitive and promising with lots of sections, categories to help visitors find the information they need. Shopping, online games, classifieds and various sections are available to the visitor. Regualr users can also download their toolbar to make web searches. It brings more clicks to the PPC advertisers. It seems they can give you targeted traffic and good ROI on your online advertising expenditure.