Webmasters are aware and often engage in buying or selling links for promotion and revenue. Not only do they expect traffic and conversions, but also increase in search engine rankings, PageRank and various other SEO benefits. Selling links is a recognised revenue stream these days.

“What is a link from my website worth?” - Link Value Calculator can help answer that question for webmasters. For potential link buyers out there, such tools can help you gauge what you might want to pay out in today’s link marketplace.

While closing a deal for a rented link, it becomes quite difficult to assess the value of the particular link. It’s quite common that a dealis completed through negitiation. But, that is often not correct in terms of agreed value of the rented link. The value of a link depends on many factors which have been discussed below. The best bet in such a situation is to make use of a Link Price Calculator to have a rough idea on the estimated link value

The various factors on which the link value (per month) depends :

• Traffic of website : the lower the Alexa Ranking, the higher the price.
• Link popularity of website : the more links (and more quality links), the higher the price.
• Theme of website : there is more demand for some themes than others.
• Relevancy of website : how relevant is the linking siteto yours? Greater relevancy implies higher value.
• Number of links to be sold : the fewer the number of links on a page, the higher the price.
• Purpose of link : Is it for traffic or SEO or both ?
• Sitewide or single page placement : “sitewide” vs. on a single page of your website. (sitewides are given a little more value)
• Type of link : Is it a normal text link or a blog post ?
• Location on the page : more value when the links are placed in an area where they have the best chance of being clicked.

These tools are by no means exact, but is meant only to give a “ballpark figure” for link prices. There is wide variation in link pricing, and some of the automated factors in the pricing equation (such as Alexa) will always be imprecise.

The Link Value Calculator values sitewide links higher than single page links, but that doesn’t mean sitewide links are recommended.

These tools will give you an estimate of market prices of static html links and may help you improve the earning potential of your website (or if you’re a buyer, it may allow you to find some bargains to purchase links in your niche).